Tuesday, 19 August 2014


So I know, I’ve got a lot of JHB based readers as well and I thought I’d let you in on this treat.
As a mutual lover of fashion, I don’t know who wouldn’t want an R50k gift card, and an international stylist to go shopping with you for a makeover xx

Yip so now that I’ve got your attention, Bedford, one of Johannesburg’s premier fashion and shopping destinations in conjunction with renowned international stylist for the BAFTA’s, Royal Family and Celebrities - Sophia Branch, are giving shoppers the opportunity to find their style and fashion voice with the launch of #BedfordProjectStyle, where one consumer can win a R50 000 Bedford Gift Card, makeover and personalized shopping spree.

With an opportunity to be #StyledbySophia, this is no ordinary makeover and shopping experience, as the winner will have the opportunity to have the London-born stylist personally tailor their look from clothing to accessories, to hair and make-up styling.  “Our shoppers are connoisseurs of fashion, and the centre is in fact styled by the evolving European-inspired brands that create it. #BedfordProjectStyle is an exciting new campaign that will culminate in a celebration of style on the 4th of October with a fashion show of the latest spring and summer looks curated and #StyledbySophia. Not only will it allow us to showcase the latest trends in partnership with our tenants in the mall, but more importantly celebrate our loyal consumers, by offering one of them a R50 000 Bedford Gift Card, makeover and personalized shopping spree courtesy of the sensational stores in the centre,” explains Nikki Savides, Marketing Manager for Bedford. In order to enter the competition one simply needs to spend R300 or more at any store at Bedford before the 22nd of September. The winner will then be randomly drawn and have their makeover revealed at the #BedfordProjectStyle fashion show and event on the 4th of October at 15h00.

“Finding the perfect ‘look-book’ is not an easy task, but through #BedfordProjectStyle we will be able to provide fashionistas with the perfect inspiration. Whether it be through mood boards posted on our Facebook, Twitter and Instagram accounts, or through the curated looks #StyledbySophia for the fashion show, we have no doubt that this campaign will help our discerning shoppers find and refine their style and fashion voice,” concludes Savides.
Follow:Twitter: @BedfordCentre
Instagram: @BedfordCentre

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