Tuesday, 18 November 2014

Spanx arrives in SA

 Worry no more about muffin tops, panty lines and tummy rolls, thanks to the arrival of the world’s leading shape wear brand Spanx! Spanx is now available in South Africa thanks to leading lingerie and swimwear distributor, PDL Distributors.
Unfortunately I ccouldn't attend due to having prior commitments at work but not to worry, my correspondent and best buddy Crystal Hendricks took one for the team.

“Across the globe, women everywhere have at least one thing in common: we want our backsides to look slimmer, firmer, and panty-line-free!” explains Spanx Founder, Sara Blakely.
“Spanx has been overwhelmed with requests from fashion-forward women around the world, asking us to bring our shaping secrets overseas and we’re thrilled to be launching in South Africa.”
Sara Blakely sparked an undergarment revolution in the USA with Spanx , using innovative fabrics, designs, and comfort features to minimize figure flaws and help women look slimmer without sacrificing comfort. Fashion-loving stars Beyoncé, Oprah, Kim Kardashian and Blake Lively swear by SPANX.

Spanx founder Sara Blakely was getting ready for a party when she realized she didn't have the right undergarment to provide a blemish-free look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the Spanx revolution began! In addition to the first footless pantyhose, Spanx is responsible for countless other industry-changing inventions including the first-ever shaper short with no leg band, the revolutionary shaping camisole, control-top fishnet pantyhose and the first back-smoothing bra, the Bra-llelujah! With an array of problem-solving products for every body type and budget, Spanx has secured its place in women’s hearts and in pop-culture with daily mentions everywhere from CNN to SNL.
In March of 2012, Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People. Headquartered in Atlanta, GA and opening retail shops across the United States, Spanx can now be found worldwide in more than 50 countries. In addition to keeping butts covered from Savannah to Singapore and now South Africa, SPANX also shapes the world by focusing on their mission: To make the world a better butt at a time!
Imagery: Copyright © 2014 Jurgen Hansmann 
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