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Tuesday, 31 March 2015

Mercedes-Benz Bokeh South Africa International Fashion Film Festival

So on Friday past I attended my 1st ever Mercedes-Benz Bokeh South Africa International Fashion Film Festival. The festival is one of the most creative and inspiring Fashion Film Festivals globally. The festival brings together creative’s in the Film, Fashion, Artistic and related technical industries to celebrate their craft twice a year.
I know that everyone wanted to know about this Beautiful Dress I’m wearing. It can be found at FashionHub. I must say this dress made me feel like a million bucks...
 
This year Elevated 2 stories up on a glittering stage overlooking a thronging crowd of over 500 Celebrities, VIP’s and Fashionistas, South African filmmaker Aidan Whytock
proudly held aloft the Mercedes-Benz trophy for ‘The Choice’ as well as a cheque for US$10. This iconic moment was the culmination of the second annual Mercedes-Benz Bokeh
South Africa International Fashion Film Festival held at the stylish 15 on Orange Hotel in the Cape Town CBD.  The 2 day fashion and film extravaganza, founded and owned by film-maker Adrian Lazarus provided a focused platform for both local and international up and coming talent to showcase their fashion films and design in conjunction with pop-up retail outlets and focused industry talks. The event attracted the very best in South African fashion talent with greats such as Hendrik Vermeulen, Adriaan Kuiters and Jenevieve Lyons to name a few and each design house showcasing unique collections while some also featured fashion forward installations.
 
Following on from the success of the first event in 2014, the festival has again attracted the commitment of the Cape Town Fashion Council with CEO Brian Ramkilawan affirming, “The Mercedes-Benz Bokeh International South African Fashion Film Festival is now an established annual event that showcases our immense local fashion talent to the world and is contributing towards developing the fashion industry in this country.” The event also attracted other premier brands including global make-up company M.A.C cosmetics, ghd stylists, Fox Box, global TV
channel Fashion One TV, electronics manufacturing giant Hisense, RGBC, African Pride 15 on Orange and Protea Hotels Fire and Ice, Sunglasses Hut, Platinum Groups labels Jenni Button by Warrick Gautier and their men’s label Hilton Weiner.

Each day-event culminated with a high glamour ‘Oscar-style’ Red Carpet evening, with invited guests inspired to dress for the occasion and clearly showing that there is overwhelming support for high fashion and the fashion and film industry in Cape Town.
 
I arrived at the event and was very pleased to see a familiar face, the lovely Bailey Schneider which calmly introduced to me to the very much daunting red carpet walk.Everyone was dressed in beautiful designs and gowns it really was a must see.
Natalie Becker was the charming MC on the evening, introducing each film as well as the respective producers. All the films submitted for the festival were assessed by a panel of esteemed local and international judges, with 52 finalists nominated across various categories with their films showcased over the two nights of screenings during the festival.

Winners on the night included:
Best Actress – Purgatory of Monotony - Sonja Kinski
Best Actor – 206 with David Oyelowo - Contentmode x J. Cooper
Best Hair and Make-Up - Perfidia - Raul Rosillo
Best Fashion – Etro - The Encounter - Valentina BeÃ
Best Art Direction – Risky Dancing - Kuba Lubniewski
Best Music and Sound: Love ZA Buy ZA - The good Dress - Shoestring productions
Best Cinematography – The Legend of Shalimar
Best Director – The Legend of Shalimar - Bruno Aveillan
Best Picture – Kiss of a Siren - Viktorija Pashuta & Miguel Guthier

Mercedes-Benz Award - The Choice - Aidan Whytock

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