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Tuesday, 12 July 2016

Preview: SDM Eyewear

So a couple weeks back I was invited to an exclusive preview of  SDM Eyewear, it was absolutely a scene out of eye-wear heaven. The room was filled with the most amazing pieces of sunglasses & eye-wear from a wide variety of reputable brands by likes of Tom Ford, Balenciaga, Emilio Pucca, Just Cavalli, Vera Wang, Guess & Saint Laurent
 just to mention a few.

I was in absolute awe of all these stunning piece! Ill give you a rundown of a few of my favourites. The Tom Ford Eyewear Collection was really something different it features bold and provocative designs alongside a range of refined and classic looks. An introduction of new colors, including newly developed acetates for women such as iridescent chalk stripe blue/violet and chalk stripe ivory/ rose, while polarized lenses are offered in men's sunglass designs. I know you would like these too x
One of my absolute favourites has to be Balenciaga which is a French fashion house founded by Cristóbal Balenciaga. The bubble skirts and odd, feminine, yet ultra-modern shapes were trademarks of the house. Balenciaga opened his Paris couture house on Avenue George V in August 1937, and his first runway show featured designs heavily influenced by the Spanish Renaissance. Balenciaga’s success in Paris was nearly immediate. Within two years, the French press lauded him as a revolutionary, and his designs were highly sought-after. These eye-wear pieces are really unlike anything you have ever seen.
The Ted Baker was also really amazing! The quality and attention to detail & the quirkiness really made the collection stand out and have an edge of difference. The eyewear collection is unique, inspired by the spirit of TED which is original and real, never to be taken too seriously. The modern eyewear collection best demonstrates the brand’s unusual possibility in expression of fashion accents and extreme comfort and versatility. It's definitely aimed at the quirky men and women between the ages of 22-55yrs.
So when we came to the end of the preview, I was told that I could actually choose a pair for myself. Which made me ask them the question 3 times "Are you guys really sure I can?"
It was quite a difficult task of choosing a pair among-ts all of these amazing brands. But I then finally had my heart set on this pair. It's an original Saint Laurent...Ah yes I just died.
Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
Yves Saint Laurent, under the creative direction of Hedi Slimane since March 2012, continues to position itself at the summit of the luxury universe. 
Today, SAINT LAURENT collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewellery, scarves, ties and eyewear. 
You will see me sporting these amazing sunnies some more on my social media pages!
If you interested in the latest on eye-wear definitely check out: www.sdmeyewear.co.za/

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