So last week Thursday I had the opportunity to attend a Natural Hair Movement event which hosted Cape Town's finest natural hair babes. The evening was set off in fine style at Clifton's well known spot Bungalow and gave rise to the introduction of the "My Natural Hair" products and a full on discussion on the natural hair movement in South Africa.
I transitioned to wearing my natural curl about a year and half ago and I have to say it is definitely one of the best things I've ever done. It saves me so much time as there is no blow drying time and my hair is probably the most healthiest and strongest it has ever been. But one thing that is definitely a fact is that there is definitely a lack of great South African created product, for our natural curly hair specifically.
Creator & brand ambassador of My Natural Hair, Catherine Williams started her hair journey like so many other young African women; being traumatized through time-consuming processes which included painful brushing, chemical laden relaxants and socially “redefined” norms. As South African Black consumers continue to embrace the natural hair movement, its impact is greatly shaping the hair care market. The sales of all styling products, shampoos, conditioners & oils have increased enormously, with the desire for healthy products leading the way. The “ethnic” hair care industry has undergone quite a transformation over the past years and that should continue heading into the next decade. As more and more consumers are embracing their natural self and walking away from harsh hair treatments, it is presenting opportunities for natural brands to enter the market.
After 2 years of development, My natural Hair was launched in October 2016. It’s the first SA retail range of its kind. The aim is to change the “multicultural” women’s hair choices and experience, while not compromising on the quality of the ingredients they put on their tresses. The range is free of any sulphates, parabens, phthalates, mineral oil and petroleum. Instead the products are infused with natural goodness. The nourishing shampoo, hydrating conditioner and a hair strengthening oil contain jojoba, coconut, sweet almond, grape seed, castor, olive, avocado and sunflower oil as well as shea butter.