So I got the opportunity to attend the Media event for the new design and packaging of the much loved Black Opal brand which will now be known as BLK OPL.
BLACK OPAL LAUNCHES BRAND REFRESH
Created in 1994 to celebrate the nuances of black skin, the beauty revelation that was Black Opal became a beauty revolution rooted in color, identity and empowerment. As the brand continues to evolve, Black Opal is introducing a new look to celebrate and connect with a global consumer that transcends racial and cultural borders. The complete brand refresh will include a sharp, stylish take on the logo and packaging for a modernised brand perception. The new BLK/OPL visual identity will help target a more contemporary, fashion-forward audience.
Regardless of shade, tone or heritage, Black Opal is reaching the next generation of beauty. Bold, unique and unapologetically in-control, the Black Opal woman is a free-thinker that sees people from around the world as more alike than different. The face makeup category will remain a growing focus for the brand and the products will continue to emphasise darker tones but will also introduce a broader range of skin tones in key pieces. This dynamic evolution will be introduced throughout all marketing, sales, digital, and social campaigns, bringing an elevated interactive 360 experience for our brand loyalists and new consumers worldwide.
“With over 20 years of experience, Black Opal’s vision is infused with personality at every turn and encourages women to embrace their own brand of beautiful. We have always celebrated women of all skin tones and will continue to empower women through our new brand identity that is modern, confident and purposeful,” says Dheshan Naidu, Sales and Marketing Director International at Mana Products.
The Black Opal brand refresh will introduce new product packaging and innovation within the facial makeup category.
PACKAGING & LOGO: Black Opal product packaging has been redesigned for a sleeker more sophisticated look. Bold square compacts, bottles and tubes are emblazoned with the BLK/OPL logo. The products will remain true to their iconic formulations and extensive array of shades.
NEW PRODUCT INNOVATION: To coincide with the re-launch, Black Opal will introduce the latest innovation in its line of skin tone perfecting makeup, True Color Ultra Matte Foundation Powder. Silky smooth with a matte finish, this one-step dual active powder and foundation glides effortlessly onto skin, providing a lightweight buildable coverage; it is available in 12 unique shades.
Black Opal is available in selected Clicks, Edgars, Foschini, Red Square and Truworths stores nationwide!